Understanding all user actions on your website is critical for proper decision making, marking and getting the most out of your investment. A core aspect of Google Analytics is it's event tracking mechanism which allows to track non-page reload actions on your site.

These can be built into JavaScript events, like onClick, onMouseOver, onChange etc. and allow for more tracking of user activity on the site.

In general any non-page reload / page change functionality - this is very much linked to Google Webmaster Tools and the Parameter handling feature (ie. if you use GET parameters to track page changes eg. showing a Table Of Contents etc.).

Generally, any visitor action on the site that doesn't result in a Page Load/Refresh will require an event to track it's behavior - this included embedded Flash movies.

Example Things to Track

<script type="text/javascript">



  var _gaq = _gaq || [];

  _gaq.push(['_setAccount', 'UA-XXXXX-X']);

  _gaq.push(['_trackPageview']);



  (function() {

    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';

    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);

  })();



</script>