'Conversions' mean anything related to Goals or E-Commerce Activities (Newsletter Signup, Product Sample Downloads, 'Send To Friend' Features etc.)

-) Where do my visitors come from? (and what source results in the most 'conversions'

-) How many visitors subscribe to the newsletter?

-) Which 'category' (of page/product) on the site do visitors visit from the most?


-) Out of the visitors that come from [Twitter], how many visitor more than one page?

-) Where do visitors that leave your site the fastest (bounce rate - Avg. Time on Page) come from?

-) How Frequently do people who visit the homepage directly come?

-) Out of those that visit the Homepage directly, what percentage 'converts?'

-) How do visitors that 'convert' first come to the site?

-) What content do visitors that 'stay active' (for more than 2minutes?) access?

-) What search terms do people use that result in a high bounce rate? (what content do they look at?)


-) On any particular 'category' page, where do people come from the most?


-) which pages on our site are most influential to our customers’ purchase decisions?

-) Which pages are the highest converting pages?
Depending on the size of your site, instead of pages you might categories pages (or products etc.)